All briefs

Every Google rollout, decoded.

One brief per rollout. Each one tells you what actually changed, whether it's worth your attention, and the move worth making this week. Newest first.

All topics Ads Search Measurement AI

● High signal June 27, 2026

AI Max for Search Campaigns: What Google Isn't Saying Out Loud

Google frames AI Max as a convenience upgrade. Read the fine print and it's a quiet handoff of keyword control to Google's AI. Here's what changes in your account, and the audit to run before you opt in.

Ads · Search

● Watch this quarter In progress

Performance Max channel reporting expands

More visibility into where PMax spends. Useful, though not the transparency win it's being sold as. The full brief lands soon.

Ads · Measurement

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